Disney's new diet for kids...

As my blog has undergone a re-vamp, I thought I would take a different approach with this post by discussing a recent news headline which caught my eye...

Earlier today I was browsing Twitter and became aware of Disney's latest decision stirring the advertising market with force. They have recently made an announcement to ban junk food ads on all their media platforms which negatively affect child obesity. This means for food which fail to meet their nutritional requirements, such as cereals with more than 10g of sugar per serving or foods that contain more than 600 calories in one sitting, will no longer be broadcasted. Not to mention sugary drinks and high sodium foods will also be restricted. Nevertheless, these new plans will not come into action until 2015.

Additionally, due to the continuing arguement of the media and the power it posesses, arguably children are largely influenced by these tv adverts. Sandwiched between their favourite tv programmes, it is fair to say companies such as Capri Sun and Kellogg's can target the younger audience with ease. With the popular children's cereal, Frosties (often described as a bowl full of sugar) Kellogg's use this tiger cartoon character to connect and develop a fun relationship with the kids. But is it immoral for these big brands to use children's vunerable nature advantageously? At the end of the day it's not the children who chose what food is bought into the house.

On the other hand, I remember when I was younger and used to collect toys and stickers in the cereal boxes. It's a good memory of mine and used to start me off for the day whilst encouraging me to enjoy and actually eat breakfast! However, with this recent development, I hope this invites popular children's food brands to join companies, such as Mcdonalds with their healthy eating campaigns, and make a difference towards children's futures by using their knowledge to advertise the right foods in the right way. I personally think it's really healthy to see such a strong media force finally standing up to obesity and making a difference to the younger generation of our society *fingers crossed* well done Disney!


Thanks for reading,

LauraKM.